10 FACTORS THAT INFLUENCE YOUR SEO

10 FACTORS THAT INFLUENCE YOUR SEO

  1. URL, or WEB address can increase your SEO if you use keywords that relate to the content of your page.
  2. Sitemap, is a list of the pages of  your website and makes it easier for search engines to index it. Create a sitemap.xml file and send it to Google or Bing Webmaster Tools.
  3. Title Tags, provide search engines with a short summary of the content of each page, and are also publicly visible on the WEB when doing a search.
  4. 301 redirects, whenever you change, move or delete the URL of a page you must use this tip to redirect to the new page, and prevent your visitors from viewing a page with the 404 error and that the search engine download your ranking
  5. Alt Tags and file names, it is fundamental to always update the descriptive of your images and optimize their size without sacrificing the quality of the image. Search engines track all content including descriptors impacting how they interpret page content.
  6. Content, the information on your pages should naturally include some keywords and their synonyms, so that the search engines can verify the purpose of the page and ran it correctly.
  7. Titles, play an important role in ranking your page by search engines. They function hierarchically, with H1 being the most important and the only one per page. A good H1 should contain keywords relevant to the content on that page.
  8. Look for the best keywords, it is fundamental to put yourself in the role of your target audience and search for the best keywords for the content of your page. Not only will you attract the right audience as you will rank your page better on the search engines.
  9. Load page speed, impact the ranking of your page, if it takes more than 1.4 seconds to load so it is convenient to compact and reduce the total number of CSS and Javascript files.
  10. Write to people first and to the search engines afterwards, forget that Google and others exist and instead write content that helps people. That way you’ll be improving your ranking as search engines trust users.