Your email Marketing is not getting the results you expected?
Check the 10 Biggest Mistakes That Will Ruin Your Email Marketing
Everyone says that “money is on the list,” that the return on investment in email marketing is high. Maybe you’ve even heard that it’s the most cost-effective channel. All this is true. But has anyone told you what NOT to do to get started in the right way?
1. You are sending emails without permission
Without permission on the part of the user there can be no email marketing campaign. Simple. If you bought emails or managed through another “smart” way, then you may forget: it has already started the wrong way. Just send emails to whoever PERMITTED you to do so.
- You do not have a segmented Mailing List
If you do not have a targeted mailing list, even if they are emails that are allowed, your campaigns will not succeed. If you work with varied products and services, work with several segments.
If you only work with one product or service, you can target according to the variety of audience that uses your product / service. In short, target, target, and target.
- Your content is not interesting
Uninteresting content, (my God!), How many companies send me emails like this … Those who send me e-mails with interesting content, I always look forward to the next.
Have to know what is interesting for your audience, and provide them with a good experience. If your audience wants informative content, give them this, if they want great deals, give them that. It’s simple!
Interesting content is the content you want.
- Your registration form is VERY large
Be as simple as possible when creating your registration form. In most cases the company only needs two things: the name of the person and the email. And ready! But many insist on asking several things and this way your membership fee will be minimal. Think like this: “What is trivial?”
Answer this question and use only what is trivial, which is usually just “Name” and “Email“.
- Dont test A / B
The internet is a powerful medium and one reason for this is the A / B test. This feature allows you to test with your audience what really works. If you do email marketing and do not use the A / B test you know you are losing money. Do A / B testing on EVERYTHING, titles, e-mail format, landing page, etc.
- Does not use call to actions
What do you want the user to do after reading the email you sent? Do you want him to read more on your site? Do you want him to buy it? Do you want him to call?
Whatever he does, make it clear and simple, or rather, become OBVIOUS. Do it in a way that the user does not need to think about, make life as easy as possible.
- Donot use the correct landing pages
Extremely simple error, but some still commit. The user enters the email and sees something that catches his attention, for example, a product. Then click on the product and it will be sent to … the home page.
As well? If he clicked on the product he wants to go directly to that product’s page, he does not have to get to his site and look for what he wanted to see! Do not do it!
- Emails in image instead of HTML templates
Only send emails in HTML templates, otherwise half of your list, or more, will not even see the email. Use HTML email templates with a good distribution of texts and images.
- Lost the “Timing”
Think you can send your emails only once in a while? Wrong! They should have a periodicity. If you send an email today and another one in 2 months, the user can interpret as SPAM.
The same thing if the person subscribes to your newsletter today and only receive an email 2 months later: do not do it! The person will not even remember.
- You are ignoring people who no longer want to receive your emails
It is common when some people ask not to receive the emails anymore, and even then many companies continue to send. Can not! If the person asked not to receive, should not send more.
Another thing is when neither gives the option of opt-out in the email. This way, the user will end up putting it on a black list, so do not do this and let the person free to do what you want.
What about you? Have you made any of these mistakes in Email Marketing?