BENEFITS OF DIGITAL MARKETING

BENEFITS OF DIGITAL MARKETING

Reading time: 6mns

 

Real-time tracking of results

The first of the benefits of Digital Marketing is the tracking of results in real time. Digital marketing allows marketers to see accurate results in real time. For example, if you put an ad in a newspaper or magazine, you will not be able to get data on an exact number of people who paid attention to your ad and how much of your sale is derived through that ad. But in digital marketing, you can accurately track the clicks, impressions, CTR, conversions, and ROI of your advertising campaign.

 

Audience-specific targeting

The second of the benefits of digital marketing is targeted audience segmentation. Unlike traditional marketing, a specific audience based on geography, gender, age, and interest groups can be targeted to Digital Marketing, which provides better ROI.

 

Economically feasible

The third of the benefits of Digital Marketing is the cost effectiveness. You do not need large marketing budgets for digital advertising, like ads in newspapers, TV, radio or magazines. You can start with a small budget and, based on the results, put more money to generate more conversions.

 

Custom Approach

The fourth of the benefits of digital marketing is customization. Digital Marketing allows marketers to personalize emails, ads, content, etc., which are more likely to get a higher conversion rate than traditional advertising, where personalization was virtually impossible, except for sending letters customized services.

Greater empathy

Fifth of the benefits of digital marketing is greater engagement. In Digital Marketing and Social Media for your help, customers are highly engaged with brands more than ever. They can interact in a practical way with real people from brands, write their comments on social media about the brand, and get instant answers to the problems they face with products or services.

 

Brand building

Sixth of the benefits of digital marketing is brand building. Marking and increasing the loyal customer base is comparatively easier on Digital Marketing than traditional marketing. In Digital Marketing, the company knows a lot about the customer, such as demographics, geographic location, e-mail address, telephone number, delivery address, etc. and therefore offers them discounts for events, event-based offers, etc. causes the customer to repeatedly buy from the same site and site repeatedly.

 

Remarketing

The seventh of the benefits of digital marketing is remarketing. Unlike traditional marketing where it was not possible to accurately track who visited your store or saw your ads, the Digital Marketing company knows who visited the site or signed the newsletter, signed up for an offer, bought a product and users can be directed back through email campaigns, display ads on the Google network, Facebook, or Instagram.

 

Accuracy of data

Eighth of the benefits of Digital Marketing is the accuracy of the data. Digital marketing offers digital marketers the possibility to play with accurate data to analyze, plan and act on. Whereas in the traditional marketing data it was mainly based on a sample survey or a rough estimate.

 

How to succeed with digital marketing?

The rule for success in Digital Marketing is to create meaningful, informative, and engaging content that satisfies the user’s search intent. Thus, content should be created keeping in mind the personality of the buyer and their needs at the different stages of their buying journey.

For example, for people who are in the main stage, content must be created to move them in the next stage of purchase of the journey. Where it could be created around a discount on purchases within a specific period, free gift with offer of purchase, offer of return of money, etc., which motivates the leadership to advance in its journey of purchase.

A customer’s buying cycle is divided into six stages, ie recognition, interest, consideration, purchase, post-purchase, repurchase, but we will discuss only the first four that complete a customer’s buying cycle and how the content will be reproduced its significant role in moving the user from one stage to another stage systematically:

Consciousness

The buyer becomes aware of the problem or point of pain that he may have. Here, the company identifies the problem point of the customer and creates content focused on the industry. This content can be a detailed blog post, a short video, infographic, which discusses the solution to the customer problem and is served on social networks, advertising, sponsorship, PR etc. Where the customer realizes that this company or their products / service can help you with your problem or the point of pain. If you create shareable content for awareness clients, you’ll have more than the expected impressions for your content, which means much more recognition than planned. Videos and photos are shared a lot on all social media channels, so creating a great video or infographic image can help you create more recognition.

Interest

At this stage, the visitor is interested in finding a solution, begins to discover trends, products, brands, etc. Here, content should focus on solutions, educate, help prospects evaluate the buying criteria. White papers, e-books, webinars, events, analyst reports, videos, reviews, checklists, etc., can be of great help.

Consideration

At this stage, the buyer evaluates specific products and services, is willing to engage with the sellers. So the content of this stage should show what it’s like to work with you. Demos, data sheets, assessments, prices, case studies, referrals, supplier comparisons, implementation data can be of great help, so that the buyer is inspired to make a decision.

Purchase

At this stage, the buyer undertakes a specific solution; justifies the reasons for the purchase. Here, your content must validate your decision; Make the buying process easier. Case studies and testimonials are a great help at this stage when the buyer wants to be sure of the purchase decision, that he is buying a certain product. In addition, if necessary, at this stage, start the implementation / service phase. Live training, recorded webinars, user guides, launch events, etc., are a great help to customers of this stage.

After that, the post-purchase and repurchase steps arrive on the buyers’ purchase journey. These should not be overlooked as customers expect good product performance and great customer service. If they are well served, they can become advocates of your brand. Focus on continuous learning, customer communities, loyalty / advocacy programs, feedback, etc. to keep your customers involved.

Every product has a certain life, the buyer may want to buy a new product or be interested in expanding the use of goods and services. So keep in touch, look for opportunities to upgrade, expand product use, or add new products. Newsletters, phone calls, and emails are a good way to keep in touch with the customer.

 

How long does it take to get digital marketing results?

In Digital Marketing you can see and monitor the results in real time. These results are much faster than traditional marketing, in which you need to wait months and sometimes years to measure your ROI. In Digital Marketing, if you make the persona map of the right buyer, you can see the results in days and weeks, however, this will ultimately depend on the scale and effectiveness of your content and digital marketing strategy.

You’re likely to see solid results in the first six months of your Digital Marketing campaign if you do not use paid advertising. But if paid advertising is part of your digital marketing strategy, results can be seen quickly.You’ll be able to get a conversion within the first few minutes of your campaign launch.

But it’s advisable to focus on organic traffic using content, putting the right SEO strategy, social media management for your brand’s long-term, sustainable success.

 

What kind of budget is needed for digital marketing ?

Although Digital Marketing is much cheaper, targeted and effective than traditional marketing, if you want faster results, you’ll need to pay for ads, etc. And that depends entirely on the industry you’re working in and what your competitors are spending to get the results.

But if you focus on techniques such as content marketing, SEO, Social Media Marketing and Digital PR, you will need only a correct strategy, strong and meaningful content, and your time. You can get results without spending money.

 

summary

There are a lot of companies that have done their Digital Marketing and have settled in the industry even without spending money on advertising. They succeeded with the right Digital Marketing Strategy.

Word of mouth marketing has always been the best form of marketing. Not only does it offer a business to new customers, but it also helps them build their brands. It will also help retain old customers at the same time.And the best part is that word-of-mouth marketing is free.

All you need to do is delight your customers and they will become your brand advocates to spread the brand reach in your community.

Deixe uma resposta