If well executed, Content Marketing serves to attract traffic. So much so, according to a report published by Oracle.com, this strategy is three times more effective than SEM or paid search engines (mostly Google) in terms of leads or potential customers, and ROI.
But the statistics do not stop there. A study by Demand Metric indicates that:
“Some 68% of internet users take time to read about brands, and 80% like to learn a little more about companies through personalized content.”
This means that people get closer and closer to your brand, or company, through the content you publish. And this goes for every type of business or project (no matter what type of product or service you market).
Would not the text be enough? No. Visual content is equally important.
That’s exactly it. A text is a type of content that should be attractive, catching the attention of readers. Definitely it’s very important! But it is radically different from a visual content. And visual content today is extremely important.
Let us see other numbers that confirm this statement. According to this study conducted by the Social Media Examiner, 38% of Marketing experts say that blogging is the most important way to generate content for a business or company.
- 37% of these professionals consider visual content to be their most important content marketing strategy.
- 68% use Blogs to do Marketing
- 74% claim to make use of images more than any other type of content.
Content Marketing, in general, offers conversion rates six times higher than another type of strategy.
Every article, note, news or novelty that you post on your blog should have a prominent image. This is what will visually describe the content of your text. It cannot be any image. Must have high resolution and be related to the post.
It is also important to think and choose this image because of its later distribution in the networks. In general, everything that is published in the blog will also be shown on the networks through links. Especially on Facebook and Twitter. This will be the first thing your followers will see, so it should be relevant.
In the following example, a specialist in Digital Marketing, well-known in Argentina, published a blog post on Facebook. The image maintains its personal brand style and complements itself with the text.
GRAPHICS AND DIAGRAMS
One of the secrets of a good visual content strategy has to do with using charts and diagrams. For what reason? Because this is valuable information. And what do people look for? Something that brings them VALUE.
Graphics and tables are the visual expression of information. They generate trust and help the public understand what is being said. In fact, in this article we have exposed some statistics and found the data with a graph.
If you offer How To articles on your blog, her prints allow you to see the process step-by-step. According to a study by researchers in the area of Technology and Behavior, people who follow instructions accompanied by text and image, understand and perform 323% better than those who follow instructions without illustrations.
Neil Patel’s blog is a great example of visual content, and also uses screenshots! In the example below, it shows you how to create a Facebook cover and uses multiple images.
A good photo is always an effective resource to attract and please the public. Even more if it is a travel blog, fashion, food, among other topics that need quality images.
If you cannot take your own photos (which would be best, but it takes a lot of time and the minimum of dominance over photographs), or if you need generic images for your article, there are several image banks.
INFOGRAPHICS AND ILLUSTRATIONS
The infographics have become a visual resource of success. An infographic structure the data consistently and helps the reader to organize all the data easily. In fact, an infographic is 30 times more likely to be read than a regular blog post.
The website Costumer Magnetism has made an infographic on infographics (redundant, no?), In which it uses statistical data. One of them states that blogs that use infographic, receive up to 12% more traffic.
Another similar case is that of the illustrations. Today, the art of illustration is at its peak. However, as with photographs, you must respect copyright. Always consult the illustrator about the use of the work. Many great digital media blogs hire illustrators and pay for their illustrations, if it fits your budget: do it!
Often on blogs, there is reference to products marketed by the brand itself or other owners (the famous product recommendation blogs). Such items must be accompanied by product images.) Images may be taken by you, or you may request them from the brand. In any case, be sure of a professional quality.
E-BOOKS, BANNERS AND CATALOGS
Let’s start with the banners. They are a feature often used to enter other blogs, generate more traffic and more contacts. Surely, the success or otherwise, of your banner will depend on how attractive it is. If you are a professional designer or have some knowledge of this area, the recommendation is for your banner to be made in HTML5.
A good tool is Bannersnack. A paid website that allows you to create HTML5 banners in minutes and you can even put animations. A free option is the CANVA, but the properties of the banner will have less quality.
To create ebooks and product catalogs you can also use Canva, which has many possibilities and potential. There is also a tool called Flipsnack. This app allows you to design ebooks and catalogs responsive, that is, adaptable to the cell phone, something very important at the present time.